Customers Relationship Marketing Samples †MyAssignmenthelp.com

Question: Discuss about the Customers Relationship Marketing. Answer: Introduction It can be said that the term relationship marketing refers to the process that includes establishing a long-term relationship with the customers of the organization in order to attain more productivity and profitability. Effective communication within the workplace is necessary for increasing the overall level of performance as it would annihilate the confusion among various levels of the workforce and that will effectively increase the accuracy of the employees[1]. The increased accuracy among the employees helps the customers to get goods that are superior in qualitative aspects and that can potentially increase the level of satisfaction among the customer base of the company. Organizational communication Organizational communication is a process where all the employees along with the leaders of the company are able to collect pertinent information regarding the organization and regarding the operations of the company[2]. In general, there are two motives of organizational communication. The former is to provide necessary information to the general workforce regarding their roles and responsibilities to increase their overall performance. The second motive is to increase the customer satisfaction level by delivering them quality products by increasing the level of performance of the employees[3]. Building trust among the employees and customers Building trust among the employees can be attained by increasing the level of communication within the workplace. The approach of the employers should be transparent with the employees. This is important as, if the employees in trouble can easily contact and take inputs from their managers, it would lesser the amount of pressure on them and they will understand that the management will always support them when required. This is essential to build the trust among the employees and it would effectively increase the productivity of the organization[4]. In this regard, it is worth mentioning that employees are the nucleus of the business organizations and when they are motivated, they become an asset for the organization. Thus, the management of the business organizations should try to improve the level of motivation among the workforce by using communication within the workplace as an effective tool and also by using various reward and recognition procedure and use various motivational theories to increase the performance level of the employees. Customer loyalty and satisfaction By improving the overall performance, the management of the business organizations will be able to deliver products of higher quality to their customers and that can effectively make them more loyal towards the organization[5]. In contemporary times, the rivalry in the market has become a major force and to deal with it, the managements of various business organizations should try to capture a fair share of the market by turning the target customers more loyal towards their organization[6]. Thus, it would be important for the business leaders to understand the fact that in contemporary times if they become unable to make their target customers to get loyal towards their organization, there may be negative impacts of these on the business. Even the business might get exposed to a great threat and that can effectively harm the profitability of the organization. Methodology of the research Research methodology can be explained as a process that is utilized to gather necessary information from various sources. The basic purpose of methodology of research is to evaluate the gathered information with numerous tools of methodology for completion of the research work. Research approach The aim of the research approach is to analyze the gathered information by assessing the problems of the research work from different perspectives. There are two types of research approaches; one is deductive and the other one is inductive[7]. For this particular research work, the deductive approach of research will be used as it would allow him or her to complete the work with taking help from various theories that are accessible and hypothesis testing[8]. The deductive approach will be chosen as opting inductive approach would have harmed the process of the research as when a new theory not appears relevant for the research work and the entire work might lose its flow. Research philosophy Generally there are three types of research philosophy and those are positivism, interpretivism and realism. For this particular research work, positivism philosophy of the research will be chosen as the research would be working on to determine how organizational communication could enhance the customer satisfaction[9]. Thus, positivism philosophy will be best suited as in this way, before collecting the information and data, a detailed observation will be made and it would help to carry on the research work. Apart from that, positivism philosophy of research is quite cost effective, as it would not require huge time to analyze the research problems. Research methods For a research work, data analysis and data collection are the most significant areas. It is a matter of fact that these are the most important tools for conducting a research work. There are basically two sorts of methods for collecting data, one is primary and the other one is secondary. It is seen that primary sources of information can be collected by interviewing, providing questionnaire and surveying. For this particular research, at least 50 general employees and 10 managers of the mobile company will be interviewed to gather necessary information. Apart from that, the researcher would gather some secondary information from sources like government websites, journals and magazines for progressing with the research work[10]. For this particular research work, the qualitative data collection method will be followed and information will be gathered by interviewing 60 respondents that is mentioned earlier. Conclusion Thus, it can be said that the increasing the communication within the workplace is very important as it would allow the business leaders to motivate the general workforce so that they can experience an increase in the overall performance of the business organization. It is a matter of fact, that if the overall performance of the business organizations gets increased the management will deliver goods to the customers, which are of superior quality. This will effectively increase the satisfaction level of the customers and will enable the management to experience greater productivity along with the profitability. References Flick, Uwe.Introducing research methodology: A beginner's guide to doing a research project. Sage, 2015. Goetsch, David L., and Stanley B. Davis.Quality management for organizational excellence. Upper Saddle River, NJ: pearson, 2014. Jacobs, Mark A., Wantao Yu, and Roberto Chavez. "The effect of internal communication and employee satisfaction on supply chain integration."International Journal of Production Economics171 (2016): 60-70. Kwiatkowski, Cezary. "Effective Communication as a Major Key to Successful Organizational Change."Journal of Quality and Environmental Studies7.2 (2017): 22-29. Mackey, Alison, and Susan M. Gass.Second language research: Methodology and design. Routledge, 2015. Malhotra, Neeru, and Anna-Lena Ackfeldt. "Internal communication and prosocial service behaviors of front-line employees: Investigating mediating mechanisms."Journal of Business Research69.10 (2016): 4132-4139. Mathe, Kimberly, Sheila Scott-Halsell, and Mary Roseman. "The role of customer orientation in the relationship between manager communications and customer satisfaction."Journal of Hospitality Tourism Research40.2 (2016): 198-209. Saini, Gordhan K., et al. "Role of Empathy and Customer Orientation in Job Satisfaction and Organizational Commitment."NMIMS MANAGEMENT REVIEW34.2 (2017): 12-28. Silverman, David, ed.Qualitative research. Sage, 2016. Taylor, Steven J., Robert Bogdan, and Marjorie DeVault.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons, 2015.